Project
Amazon Alexa Together
Role
Senior Designer
Timeline
2021 – 6 months
ABOUT
Alexa Together helps you care for your loved ones by connecting to Alexa devices while preserving privacy and independence. I collaborated with the CX Labs team to create brand guidelines, landing page, and video for the service's announcement. As we started the project, the team decided to move to a new platform due to technical issues with past launches.
I quickly learned the new systems, created wireframes, and collaborated across teams to create visuals for the service. I then exported assets and built the page using the CMS. Since this project launched, Alexa Together service has been combined with Alexa Emergency Assist.
Brand Design
When developing the Alexa Together brand, we wanted to create something that fit into the existing Alexa look and feel, while still representing a standalone service.
It was key the brand was uplifting and showed independence. We wanted to highlight the solution, while having devices compliment the story.
Key concepts
Palette fits within the larger Alexa brand
Warmer tones used in photography to soften and create a more natural look
Photography captures a moment in time, is genuine, and never staged
Imagery highlights an individual’s experience and the intersection of technology
Devices are important, but should be secondary to telling the story
Speech bubbles paired with notifications show interaction between the individual and technology
Motion and video used to engage user and encourage interaction
VIDEO
The team needed a video for the website and other promotional materials that highlighted the features of the service, we brainstormed ideas for the different scenes and technology touchpoints. Video directed by Maxwell Vanhook.
